Whose audience is it anyway?

The most underutilized GtM strategy is blending insights across sales, marketing and product teams to create a holistic view of your brand's most ideal audience.

Marketing

Where in your product and brand experience are your customers and buyers most engaged?

Game changing customer insights for your ICP

Sales

What topics are your customers and prospects validating, celebrating and complaining about?

Product

What features boost adoption and which hidden capabilities do customers overlook?

For over 15 years, I've witnessed a recurring scene.

Phenomenal marketing teams with tremendous potential being held to task against KPI goal posts that seem overwhelmlingly beyond reach.

Why?

A lack of clarity in goal setting and north star alignment, compounded by a confusing sense of how individual roles impact the bigger picture of an organization's mission.

The overlooked nuances of sales & marketing alignment

One of the most critical and commonly overlooked aspects in many enterprises is the subtlety of determining whether sales and marketing compete or collaborate. Both departments share a mission at the core: driving growth by attracting new customers and nurturing existing ones. And yet, the nuances, the little things that make all the difference when it comes to how these two teams collaborate and communicate effectively, are often missed.

Drawing from my experiences with companies like GE, Shell, and many SaaS enterprises, I've crafted a unique approach that dives deep into the nuance of sales and marketing alignment with sales enablement as the bridging function. It's a blend of modern-day B2B marketing with authentic, employee-driven communication at its core.

Here's what sets it apart:

1We start by thoroughly understanding your team’s dynamics to distill valuable customer insights that improve alignment between marketing, sales, and product teams.

2We’ll define your ideal customer profile using these insights, then map out a targeted strategy to engage them where they actively seek trusted information.

3Advising on AI and the latest technologies, we’ll turn go-to-market challenges into springboards for team productivity and company growth.

4Collaboratively, we’ll establish a shared vision and specific objectives, with clear indicators to measure go-to-market success and move your audience, engagement and demand generation goals forward.

5Finally it's go time. We’ll initiate impactful campaigns across community-driven and niche platforms, blending online and offline interactions to deepen relationships with your current and future customers.

In this journey, your team will not only witness a transformation in how they connect with each other and contribute to the organization's overall productivity but also see a tangible rise in customer engagement and client outcomes. Let's expand your enterprises' reach and resonance in-market, turning ambition into action, and insights into results.