Accelerate your GtM strategy in 6 weeks.

Achieve tangible results in 6 months.

The challenge of designing, launching, and measuring multi-channel campaigns has intensified. I help brands align their sales and marketing efforts to develop a competitive market presence—starting with siloed data.

Contact ChaeGrab my free guide

Accelerate your sales velocity with focused data discovery

1

Unlock a 360° view of your audiences’ research journey

I'll integrate all your data sources to uncover hidden high-value audience segments. A strong data foundation gives you unique insights. These insights let you shape products that delight your best customers. They also help you capture more of them.

2

Double down on or discover your winning plays

I'll use unified data to find the channels and tactics that drive your most profitable campaigns. You'll cut wasted ad spend and reallocate resources to your highest-ROI marketing activities.

3

Craft audience communication that truly resonates

With granular audience intelligence, we'll create content tailored to your customers' needs and interests. Engaging messaging yields more conversions and measurable content ROI.

4

Measure real revenue impact

Using Google Analytics and/or your CRM platform, we will connect every web-based call-to-action to the specific marketing touch points that influenced engagement that led to actual conversion.

5

Build a market moat that protects your customer experience and competitive value

Together, we'll discover the best ways to integrate Generative AI into your marketing operations, enhancing your team's productivity and allowing you to focus on the work that truly matters. By implementing thoughtful go-to-market strategies, we’ll not just build a healthy pipeline of leads but also ensure your organization operates at its best to drive product innovation.

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Companies I’ve worked with

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The Data Goldmine: 5 Reasons Your Enterprise Can’t Afford Ignore To Ignore First-Party Insights

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"Working with TB under Chae's leadership was absolutely seamless. Never judgemental, always open to feedback, they made building strategic, lead generating content a breeze. We had a blast collaborating along the way, too! I've recommended working with Chae and Thought Bakery numerous times since our first project together, and will continue to do so."

Rachel Gianfredi

Principal Product Marketer, G2

"Working with TB under Chae's leadership was absolutely seamless. Never judgemental, always open to feedback, they made building strategic, lead generating content a breeze. We had a blast collaborating along the way, too! I've recommended working with Chae and Thought Bakery numerous times since our first project together, and will continue to do so."

Rachel Gianfredi

Principal Product Marketer, G2

"Chaenara was a breath of ‘newness and innovation’ to the organization. She pushed at boundaries of complacency and galvanized an entire organization into seeing things differently and acting differently. It was sheer joy to work with this energetic, creative, spirit-filled individual.”

Shazan Ali

CEO - TOSL Engineering

"What really sets Chae apart is how she blends a robust understanding of organizational objectives and any nuanced challenges at play, with an ability to clearly communicate on-point, broadly applicable advice coupled with specific examples and guidelines that make her prescription comprehensible, less daunting, and immediately actionable."

Michael Rosenthal

Managing Partner - Consensus Group

"Working with TB under Chae's leadership was absolutely seamless. Never judgemental, always open to feedback, they made building strategic, lead generating content a breeze. We had a blast collaborating along the way, too! I've recommended working with Chae and Thought Bakery numerous times since our first project together, and will continue to do so."

Rachel Gianfredi

Principal Product Marketer, G2

"Chaenara was a breath of ‘newness and innovation’ to the organization. She pushed at boundaries of complacency and galvanized an entire organization into seeing things differently and acting differently. It was sheer joy to work with this energetic, creative, spirit-filled individual.”

Shazan Ali

CEO - TOSL Engineering

"What really sets Chae apart is how she blends a robust understanding of organizational objectives and any nuanced challenges at play, with an ability to clearly communicate on-point, broadly applicable advice coupled with specific examples and guidelines that make her prescription comprehensible, less daunting, and immediately actionable."

Michael Rosenthal

Managing Partner - Consensus Group

"Working with TB under Chae's leadership was absolutely seamless. Never judgemental, always open to feedback, they made building strategic, lead generating content a breeze. We had a blast collaborating along the way, too! I've recommended working with Chae and Thought Bakery numerous times since our first project together, and will continue to do so."

Rachel Gianfredi

Principal Product Marketer, G2

"Working with TB under Chae's leadership was absolutely seamless. Never judgemental, always open to feedback, they made building strategic, lead generating content a breeze. We had a blast collaborating along the way, too! I've recommended working with Chae and Thought Bakery numerous times since our first project together, and will continue to do so."

Rachel Gianfredi

Principal Product Marketer, G2

"Chaenara was a breath of ‘newness and innovation’ to the organization. She pushed at boundaries of complacency and galvanized an entire organization into seeing things differently and acting differently. It was sheer joy to work with this energetic, creative, spirit-filled individual.”

Shazan Ali

CEO - TOSL Engineering

"What really sets Chae apart is how she blends a robust understanding of organizational objectives and any nuanced challenges at play, with an ability to clearly communicate on-point, broadly applicable advice coupled with specific examples and guidelines that make her prescription comprehensible, less daunting, and immediately actionable."

Michael Rosenthal

Managing Partner - Consensus Group

"Chae worked with us as a consulting CMO.She plans and executes the marketing mix that uniquely works for us and adapts to market trends in the context of our users’ needs. She is an asset to our team and instrumental in establishing Fyrii.ai as a competitive, market leader.”

Padma Subramanian

Co-founder - Fyrii.ai

Embark on a journey of growth and clarity.

Learn how to leverage your first-party data to connect faster and more meaningfully with future partners, employees, investors and customers.

Let’s work together